Telegram Ads Keyword Analysis: 61,000 Search Queries from 3,100+ Advertisers
Analysis of 61K search queries from Telegram Ads advertisers. Top niches: tarot, dating, VPN. 3,100+ advertisers, 10,600 unique keywords.
What is the Telegram Ads Search Dataset?
I got my hands on a dataset of 61K search queries purchased by Telegram Ads advertisers. 3,100+ advertisers, 10,600 unique keywords.
This is advertising shown when you search Telegram for things like "buy fur coat Moscow" or "claude code download free".
Key Insights from Telegram Ads Data
Tarot is the Most Competitive Query on Telegram
19 advertisers simultaneously bid on "tarot cards". 5 out of 6 top queries are esoteric. Beat out crypto. Might just be a data collection artifact.
Dating is an Empty Niche
4,328 queries with only 51 advertisers. For comparison: VPN has 4,083 queries and 129 competitors. The dating niche is massively underserved relative to demand.
Data Limitations
The data is far from complete — this is a sample, not the full Telegram Ads inventory. More numbers in the screenshot.
Original post in Telegram: @danokhlopkov
Dan Okhlopkov — AI agent practitioner. Building tools for TON Blockchain analysis and Telegram automation.